Where Research Meets Reality.

Kyle & Co is a practitioner-led research and advisory firm for HR and talent. We're not a think tank. We're not an agency. We're the firm that has done the work — and that difference shows up in everything we produce.

Our Services

Here’s how we help teams cut through the noise and move from ideas to impact—whether through research, community, or hands-on strategy work.

Research

Our research is built for action—real data, real stories, and analysis that cuts through hype to show what’s actually working.

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Human Centric AI Council (HCAIC)

The Human-Centric AI Council brings together practitioners and partners building the future of HR—responsibly, and together.

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Strategy Workshops

Focused sessions that get the right people in the room, align priorities, and turn ideas into a plan moves the organization forward and grows with you.

Advisory Engagements

Partnerships that turn insight into motion. We help teams connect strategy to execution and move with clarity.

Meet The Team​

We’ve all been in the seat, built the teams, and felt the pain. kyle & co turns that real-world experience into research and guidance that actually works.

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Kyle Lagunas

Founder & Principal

Industry analyst turned operator, helping HR and tech leaders cut through noise and move with clarity.

 

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Brandice Payne

Head of Marketing

Marketing strategist obsessed with turning research into movements people actually care about.

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Matt Charney

Principal Analyst, Industry & Markets

Studies how capital and strategy shape HR tech, turning market signals into clear, usable insight.

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Jake Paul

Head of Product Innovation


Product builder and practitioner who turns complex ideas into tools that make work, well, work.

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Trusted by

The team at Kyle & Co is on the pulse of the market. Through this initiative they've been hungry for insight, sharp with their questions, and operated through a practitioner's lens. They're committed to ensuring buyers have the most complete information possible.
Katie Fairbank
Katie FairbankDirector of Product Marketing, CodeSignal
Every time we meet with Kyle and his team, we walk away smarter. They’re constantly exploring the newest trends in our space, and their thoughtful questions help reveal what really matters to practitioners. Sharing our progress on Humanly’s AI Interviewer with them was both enjoyable and genuinely insightful.
Birch Faber
Birch FaberDirector of Marketing, Humanly

What people are saying

Practitioner & Client Quotes

"Grounded insights. Future-focused perspective. Kyle brings decades of experience—and a refreshingly human point of view—to help you cut through noise, uncover what matters, and act with clarity."​
Annamarie Andrews
SVP Marketing, Cielo
“Kyle is the most passionate, authentic, informed and pragmatic person I have worked with in the whole domain of HR experts and analysts.”
Sultan Saidov
CEO, Beamery
“Kyle brings clarity to complex, messy problems. His research is sharp, practical, and actually usable. And he genuinely wants you to win. Every discussion with him triggers new angles for us.”
Jeet Mukerji
CEO, Kinfolk

Recent Blogs

Activity Is Easy to Measure, Impact Is Not

Most of what TA is trying to solve with AI isn’t a tech problem. It’s an old alignment problem we never fully solved. Here’s what proving impact actually looks like when activity metrics aren’t enough.

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May 4, 2026 No Comments

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