Kyle & Co is the research firm built with HR practitioners.

We help the HR function close the gap between AI innovation and adoption, moving with intention instead of reacting to the noise. That's where research meets reality: surveys with thousands of senior HR and TA leaders, and a close read on the innovations that hold up in the world of work. The result is insight practitioners can act on, built around the challenges they face.

Read the research
Clients we support
Findem CodeSignal Humanly Warden AI GoodTime Gem HiBob Rival HR Glider iSolved ADP ChartHop Workday Indeed SAP Symphony Talent Reelist
Why Kyle & Co

What makes us different.

01
Built with HR practitioners.

Our team has run the function we research. Surveys reach thousands of senior HR and TA leaders. The Human-Centric AI Council adds practitioner-led work on AI specifically.

02
Evidence over consensus.

When the AI Interviewer category was too new to rank, we benchmarked the tools instead of ranking them, and said so on the record. We publish what the evidence shows, even when it's the call no one else wants to make. Safe takes don't move the function forward.

04
We stay in the room.

Most firms publish and leave your team to figure out how to get true ROI from their analysis and advisory. We stay close with briefings, workshops, and evaluation frameworks to help practitioners read the market, pressure-test vendor claims, and make calls they can defend.

The work

Where research meets reality.

The Candidate Fraud Report cover
Latest report
The Candidate Fraud Report

Organized identity fraud is infiltrating hiring. What HR and TA teams need to know.

Read the report
Working together

Who we work with.

HR-tech vendors and HR and TA leaders come to Kyle & Co for different reasons. Here's where each starts.

For HR-tech vendors
Earn your standing with the function.

Practitioners don't extend trust to vendors by default, and for good reason. We help you earn it through underwriting, research, advisory, and activations that put your work in front of them.

For HR and TA leaders
The research is yours to use.

Independent studies, frameworks, and analysis, free and open. Plus the Human-Centric AI Council, built by practitioners for the rest of the function.

Not sure where you fit? Book a discovery call and we'll point you to the right work.

Working session · 2025 "The room where the work happens."
The Human-Centric AI Council

The council led by the HR leaders successfully implementing AI.

The HCAIC is a working group of HR and TA practitioners building peer-led resources for the rest of the function on AI. Members write, review, and ship their own contributions.

Underwriters get structured access to members for product feedback and practitioner analysis. That access is built for sharpening products and learning from the function. The Council stays a working group, never a buyer panel.

Learn more about the Council
AI Literacy & Education
Structured learning and resources to build HR confidence and clarity around AI.
Responsible AI Governance
Frameworks, policies, and oversight that don't stall the work.
AI Adoption & Change
Practitioner-tested approaches for rolling AI into the function.
Future of HR
How AI is changing HR itself: roles, structures, and operating models.
From the people in the work

What clients are saying.

Every time we meet with Kyle and his team, we walk away smarter. Their thoughtful questions help reveal what really matters to practitioners.

Birch Faber
Director of Marketing, Humanly

The team at Kyle & Co is on the pulse of the market. Through this initiative they've been hungry for insight, sharp with their questions, and operated through a practitioner's lens.

Katie Fairbank
Director of Product Marketing, CodeSignal

Kyle & Co brings rigor and practitioner credibility to the work. The research shapes how we think, and the relationships that come with it are valuable.

A
Annamarie Andrews
SVP Marketing, Cielo
The firm

The people behind the work.

Kyle Lagunas
Founder & Principal Analyst
Brandice Payne
Head of Strategic Marketing & Initiatives
Matt Charney
Principal Analyst, Industry & Markets
Jake Paul
Head of Product Innovation
Let's talk

Start with a question.

Most of this work starts with a single question. A market shift, a launch, a category move, positioning that isn't sticking. Bring it to a 30-minute discovery call and we'll scope what fits.

Kyle & Co

Let's talk about your work.

Tell us where you're starting from and what you're working through. Kyle & Co typically responds within two business days.

What would you like help with?